First-Time Exhibitor

We are delighted to welcome you to your first Expo Comida Latina. You have made a good decision to participate in the industry's leading event.

As a new exhibitor, we would like to extend to you a warm welcome and do our best to help you with all of your needs heading into the event. We want to ensure that you have the best experience possible, so we have put together the following information on important deadlines, free marketing and PR opportunities and general tips to have a great show. Be sure to join our LinkedIn Exhibitor Forum Group to ask questions, network with other exhibitors and get important show updates, www.internationalrestaurantny.com/ExhibitorForum

Important Information

• New Exhibitor Ambassador
  Chris Kowalczik is your New Exhibitor Ambassador and you should feel free to call him with any questions at any time leading up to the Show. His contact information is ckowalczik@reedexpo.com or 203-840-5524. In addition to Chris, you have a team of people who are here to help. Visit the Contact Us page for more information.
• Exhibitions Made Easy
• Online Exhibitor Manual (eManual)
  - Each year, we prepare the Online Exhibitor Manual in order to make your participation in the show go smoothly. The eManual includes all the information and services available to you at the event. The manual will be available late spring 2013.
• 2012 Booth Availability Floor Plan
• Exhibitor Toolkit
  The Exhibitor dashboard in your tool to update your company listing that will appear online as well as the printed show directory. This is how customers will identify you pre-show, onsite and post-show. You can also connect with leads and submit Show Specials. Use the step by step guide (link to the pdf attached in the email called Map Your Show – Expo Comida Latina) to help you update your listing.
• FREE Exhibitor Customer Pass Program
  Electronic Invitation Program is a free and easy way to offer complimentary registration to you best customers and prospects! The program allows you to create your own link for complimentary registration and send it to your customers and/or prospects (saving them up to $65).
• Hotel and Travel information.

Key Buyer Program

What is a Key Buyer?

• A buyer with high volume purchasing responsibility in retail, foodservice, and distribution.
• An ingredient buyer or research/development director from a major food manufacturer.
• A buyer with purchasing responsibility for smaller retail or foodservice chains catering specifically to hispanic and specialty/gourmet consumers.

Key Buyer efforts include audience development specific to high volume buyers. The program is managed by staff dedicated to contacting buyers personally, inviting them to the event and providing a concierge level of service to make their attendance easier and more productive. For more information on this program, or to provide your own target top buyer list, contact Ed Gallo at egallo@reedexpo.com.

Learn How to Have the Best On-Site Experience with these Workshops and Guides

• View a step-by-step guide to Trade Show Success (link to http://www.tradeshoweducation.com/)
• Guidebook for New Exhibitors (link to http://www.reednewexhibitors.com/images/100466/AllFiles/index.html) - Review this guide specifically created for new, first-time exhibitors, so you have all the basic information you need to prepare for Expo Comida Latina.
• Trade Show Terms (link to http://www2.globalgamingexpo.com/images/100490/2007_PDF/INDUSTRYTERMS.pdf) - get a better understanding of booth and exhibiting terminology.