For Exhibitors

Exhibit & Sponsorships

2013 Floor Plan

Expo Comida Latina brings together buyers and suppliers from across the North American distribution, retail and foodservice markets for networking, education and product sourcing in the growing authentic, specialty, gourmet and mainstream Hispanic-American US market.

Reach Qualified Buyers across North America's fast-growing, $9.5 Billion Hispanic food and beverage category.*

*Packaged Facts reports Hispanic foods and beverage sales topped $7 Billion in 2009, and projects accelerated growth in the US market, topping $9.5 Billion in 2014.

Maximize your opportunities and reach this growing market. Exhibit at Expo Comida Latina. Don't wait!

Securing your exhibit space early means you'll receive exposure through the entire visitor marketing campaign. Take full advantage of the incredible opportunity tradeshows present…put your company's exhibit and products "in the minds" and "on the agendas" of the right buyers before they get to the show!

"I met companies that we were trying to get in contact with for a long time."

-El Salvador Government

Top Buyers

Top Buyers from all major purchasing categories attend Expo Comida Latina
Expo Comida Latina is your best opportunity for face-to-face contact with retail and foodservice buyers in search of authentic and hard to find specialty ingredients, beverages, foods, products and services.

2012 Registration Results

Who Attends?

Exhibitors at Expo Comida Latina will meet with every type of buyer; from independent groceries, bodegas and supermarkets, to single and multi-unit chain restaurants, institutional and commercial foodservice, and retail, foodservice and specialty distributors.

Thousands of qualified buyers attend the show every year – including your current customers and the new ones you want to reach.

"This was Guayaki Yerba Mates' first year at Expo Comida Latina and I must say we were VERY happy with the attendees and the number of great leads we gained. This is a must show for Guayaki in 2011."

-Luke Gernandt, VP Sales , Guayaki Organic Yerba Mate

Key Buyer Program

What is a Key Buyer?

• A buyer with high volume purchasing responsibility in retail, foodservice, and distribution.
• An ingredient buyer or research/development director from a major food manufacturer.
• A buyer with purchasing responsibility for smaller retail or foodservice chains catering specifically to hispanic and specialty/gourmet consumers.

Key Buyer efforts include audience development specific to high volume buyers. The program is managed by staff dedicated to contacting buyers personally, inviting them to the event and providing a concierge level of service to make their attendance easier and more productive.

Who Exhibits?

"We were able to sign contracts on site."
-Villa Hermosa

Why Co-Locate with Western Foodservice?

One Exhibit. Two Shows. More Opportunity.
Expo Comida Latina takes place alongside the Western Foodservice & Hospitality Expo, the largest and most attended showcase of foodservice products in the Western U.S.. The two co-located shows attract more than 10,000 retail and foodservice buyers, and feature more than 600 booths of products. Exhibitors at Expo Comida Latina will see buyers attending both events.

85.4% of attendees say that co-locating these shows brings the hot cultural foods and latest foodservice technologies markets together.

Sponsorship/Advertising Opportunities

The Center for Exhibition Research reports that booth efficiency increases by 104% when a sponsorship is included in the exhibit plan. Build your brand outside your exhibit booth, launch new products, drive more buyers to your booth, and stand out as a leader in the industry.

Contact our sales team to discuss your 2013 exhibit space and/or sponsorship and advertising opportunities.

Robert Campo
Sales Executive
Expo Comida Latina
P: 203-840-5323
rcampo@reedexpo.com